Introduction
In today's digital age, online advertising has become a vital component of any successful marketing strategy. However, for CBD brands navigating the complex landscape of the legal cannabis industry, promoting their products and reaching their target audience can be a daunting task.
The restrictions and challenges surrounding advertising in this industry make it essential to find a reliable and compliant solution. Enter Mantis Ad Network – a programmatic advertising platform that offers an array of benefits for CBD brands looking to expand their online presence and maximize their advertising efforts.
The Struggles of Advertising in the Legal Cannabis Industry
Advertising in the legal cannabis industry presents unique challenges. Due to the varying legal status of cannabis products across different jurisdictions, many mainstream advertising channels impose restrictions or outright bans on cannabis-related promotions.
Popular platforms like Google, Facebook, and Instagram have stringent policies that limit CBD brands' ability to effectively reach their target audience. This regulatory landscape often forces CBD brands to resort to alternative and less effective marketing channels, hindering their growth potential.
The Power of Programmatic Advertising
Programmatic advertising platforms like Mantis offer a game-changing solution for CBD brands aiming to overcome the hurdles of online advertising.
By leveraging advanced targeting capabilities, real-time bidding, conversion tracking, and automated campaign optimization, programmatic advertising ensures precise ad placements and increased return on investment.
CBD brands can tap into a vast network of websites, mobile apps, and digital publishers that have partnered with Mantis, granting them access to a relevant and engaged audience.
Among the programmatic advertising platforms available, Mantis stands out as the optimal choice for CBD brands. Here are five key reasons why:
1. Proven Advertising Channels for CBD Brands
Unlike other ad platforms, Mantis offers a multi-channel approach with various supported advertising channels and ad units, including, but not limited to:
2. Compliance and Industry Expertise
Mantis has deep-rooted expertise in the legal cannabis industry as well as in the developing CBD, delta 8, delta 9, and other related markets. We have a thorough understanding of the complex advertising regulations and help ensure compliance with local laws and guidelines. By partnering with Mantis, CBD brands can advertise confidently, knowing that their campaigns will align with legal requirements, mitigating the risk of penalties or account suspension.
3. Exclusive Audience Reach
The only ad network of its kind, Mantis boasts an extensive network of publishers that specialize in cannabis-related content and audiences interested in CBD products. This targeted approach ensures that CBD brands can connect with their ideal customers, driving higher engagement and conversion rates. By leveraging Mantis' precise targeting capabilities, CBD brands can optimize their ad spend and achieve maximum ROI.
4. Unrestricted Access to Mainstream Audiences
Mantis has inked integrations with more than 50,000 websites and apps in nearly every vertical, offering advertisers and ad agencies an instant and cost effective option to market CBD related products and/or services to mainstream audiences across the open web. Segment your ad campaigns by contextual targeting categories such as Cannabis & Hemp, or choose to go mainstream by selecting audience categories such as Health & Wellness, Sports & Fitness, Local News, and more.
5. Transparent and Data-Driven Insights
Mantis provides CBD brands with comprehensive data analytics and reporting tools, empowering them to measure the effectiveness of their campaigns. Through detailed performance metrics, brands can gain valuable insights into their target audience's behavior, ad performance, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that CBD brands can make informed decisions and refine their advertising strategies for maximum impact.
Advertising Policies & Creative Restrictions for Hemp & CBD Brands
Creatives associated with or directed at youth culture are strictly prohibited.
Creatives must be conservative and cannot promote products or services in this category as “shocking, glamorous, exciting, risky or daring."
Creatives cannot contain anything that suggests or promises to diagnose, heal, cure, prevent, treat, or reverse any disease, condition, or illness.
Creatives cannot include terminology or text that recommends its use, consumption, and/or product efficacy, (e.g., an ad with the message “it works great!” will be declined).
Creatives cannot include structure/function claims.
Creatives cannot include statements about safety.
Creatives cannot include statements about side effects or lack thereof.
Creatives cannot include statements that claim or boast about the legality of hemp or CBD.
Creatives cannot include instructions for use or make dosage recommendations.
Creatives cannot include references to literature, studies, headlines and such, even if the material cited is related subject matter.
Creatives cannot claim a product is certified "Organic" or made from "Organic ingredients."
Creatives cannot reference a product’s strength or potency.
Creatives should only include a competitive claim when reliable, credible evidence supporting that claim can easily be found on the landing page.
Creatives cannot include flavor statements as the main call-to-action that may appeal to the youth, such as "vanilla mango, cotton candy, and fruit punch." Further, adjectives used to describe a product's flavor or aroma are strictly prohibited (e.g., an ad with the text "Amazing Strawberry Flavor" will be declined).
Creatives for CBD infused gummies or related products must include an age disclaimer (e.g., "For adult use only").
Review Mantis full ad policies and creative restrictions here.
Conclusion
In the ever-evolving world of online advertising, CBD brands need a reliable partner that understands both the intricacies of the legal cannabis industry as well as the greater adtech ecosystem. As the largest and longest standing ad platform catering to licensed cannabis and reputable CBD brands, Mantis Ad Network offers a comprehensive solution that combines compliance, targeted audience reach, and data-driven insights.
By harnessing the power of programmatic advertising through Mantis, CBD brands can overcome the challenges of online promotion, unlock their true potential, and connect with their target audience in a meaningful way.
Embrace the future of CBD advertising with Mantis Ad Network and pave the way for sustainable growth in this dynamic industry.
