A quick and easy comparison guide

Mantis vs Weedmaps

In this comparison, we'll dive into two powerful advertising platforms for dispensaries: Mantis Ad Network and Weedmaps. Explore unique features and benefits of each platform to help you make an informed decision as an advertiser.

Introduction

Introduction

Both Mantis and Weedmaps offer licensed dispensaries the ability to advertise responsibly to cannabis-interested audiences at a hyper-local level. That said, there are significant differences between these two advertising alternatives. Let's take a look at each company's respective business model and shed light on what this means for dispensaries seeking a transparent ad partner.

Both Mantis and Weedmaps offer licensed dispensaries the ability to advertise responsibly to cannabis-interested audiences at a hyper-local level. That said, there are significant differences between these two advertising alternatives. Let's take a look at each company's respective business model and shed light on what this means for dispensaries seeking a transparent ad partner.

Introduction

Both Mantis and Weedmaps offer licensed dispensaries the ability to advertise responsibly to cannabis-interested audiences at a hyper-local level. That said, there are significant differences between these two advertising alternatives. Let's take a look at each company's respective business model and shed light on what this means for dispensaries seeking a transparent ad partner.

What is Mantis?

What is Mantis?

What is Mantis?

Mantis is an end-to-end programmatic advertising network consisting of more than 50,000 websites and hundreds of the cannabis industry's most recognizable publications including Leafly, AllBud, Strainly, Medical Jane, The Cannabist, and Grasscity just to name a few.

Mantis offers dispensaries easy-to-use, self-service ad software allowing marketers to quickly launch and manage strategic display ad campaigns, sponsored content campaigns, video campaigns, and retargeted display ads that are designed to convert.

Mantis is an end-to-end programmatic advertising network consisting of more than 50,000 websites and hundreds of the cannabis industry's most recognizable publications including Leafly, AllBud, Strainly, Medical Jane, The Cannabist, and Grasscity just to name a few.

Mantis offers dispensaries easy-to-use, self-service ad software allowing marketers to quickly launch and manage strategic display ad campaigns, sponsored content campaigns, video campaigns, and retargeted display ads that are designed to convert.

Mantis is an end-to-end programmatic advertising network consisting of more than 50,000 websites and hundreds of the cannabis industry's most recognizable publications including Leafly, AllBud, Strainly, Medical Jane, The Cannabist, and Grasscity just to name a few.

Mantis offers dispensaries easy-to-use, self-service ad software allowing marketers to quickly launch and manage strategic display ad campaigns, sponsored content campaigns, video campaigns, and retargeted display ads that are designed to convert.

Create your first ad

Speak with us

Create your first ad

Speak with us

Create your first ad

Speak with us

What is Weedmaps?

What is Weedmaps?

What is Weedmaps?

Weedmaps provides adult use and medical marijuana dispensary locations (including updated menus and reviews), doctors' offices, brands, and delivery services throughout the United States and Canada. Consumers can also place online orders for products from dispensaries or delivery services via the site.

Weedmaps provides adult use and medical marijuana dispensary locations (including updated menus and reviews), doctors' offices, brands, and delivery services throughout the United States and Canada. Consumers can also place online orders for products from dispensaries or delivery services via the site.

Weedmaps provides adult use and medical marijuana dispensary locations (including updated menus and reviews), doctors' offices, brands, and delivery services throughout the United States and Canada. Consumers can also place online orders for products from dispensaries or delivery services via the site.

How are these platforms different?

How are these ad platforms different?

How are these platforms different?

Mantis and Weedmaps are two different platforms used for advertising in the cannabis industry. They have their own unique features, target audiences, and offerings, so the choice between them depends on the specific goals and needs of a dispensary looking to advertise online. Here are some key differences between the two:

Mantis and Weedmaps are two different platforms used for advertising in the cannabis industry. They have their own unique features, target audiences, and offerings, so the choice between them depends on the specific goals and needs of a dispensary looking to advertise online. Here are some key differences between the two:

Mantis and Weedmaps are two different platforms used for advertising in the cannabis industry. They have their own unique features, target audiences, and offerings, so the choice between them depends on the specific goals and needs of a dispensary looking to advertise online. Here are some key differences between the two:

Audience and focus

Audience and focus

Audience and focus

• Mantis is a broader advertising network that serves various industries, including cannabis.

• It allows dispensaries to reach a wide range of audiences, not just cannabis enthusiasts.

• Provides licensed dispensaries with instant access to advertise on thousands of websites.

Create your first ad

Create your first ad

Create your first ad

• Weedmaps is a platform specifically designed for the cannabis industry.

• It primarily targets cannabis consumers and those interested in related products and services.

• Provides a platform for users to discover local dispensaries, strains, and deals.

• Weedmaps is a platform specifically designed for the cannabis industry.

• It primarily targets cannabis consumers and those interested in related products and services.

• Provides a platform for users to discover local dispensaries, strains, and deals.

• Weedmaps is a platform specifically designed for the cannabis industry.

• It primarily targets cannabis consumers and those interested in related products and services.

• Provides a platform for users to discover local dispensaries, strains, and deals.

Supported ad formats

Supported ad formats

Supported ad formats

• Mantis offers various ad formats such as display ads, video ads, sponsored content ads, and retargeted display ads, which can be customized to suit your advertising goals.

• Mantis ads link directly to your dispensary's website so that you can capture the full value of your marketing dollars.

• Use Mantis DSP to retarget your website visitors as an additional perk.

Get started

• Weedmaps primarily offers advertising options within its standalone website and locator tool, including business listings, featured listings, and brand pages.

• Business listings primarily link to Weedmaps.com profiles rather than to your dispensary's own website.

Cost and pricing

Cost and pricing

Cost and pricing

• Mantis is competitively priced and offers relatively low cost CPM pricing options for its ad partners.

• Pricing may vary based on the specific ad type or publisher you select within Mantis.

• No long-term contracts or monthly minimums.

• The more you invest, the more people your ad campaigns will ultimately reach.

• Track costs per publication and remove any underperforming properties as you see fit.

• Ideal for dispensaries seeking to maximize their local reach while operating on a budget.

Request a demo

• Weedmaps typically offers pricing packages tailored to cannabis businesses, with various options to fit different budgets.

• Since plans are typically based on time rather than impressions or clicks, dispensaries using Weedmaps locator tool often pay the same rate regardless of how many people ultimately interact with your paid listing.

Transparency and control

Transparency and control

• Mantis offers self-service software allowing brands to begin advertising without having to speak with a Mantis rep.

• With Mantis, your team is in the driver's seat.

• Access in-depth reporting dashboards that provide advertisers with data insights into all costs and performance associated with their campaigns.

• Track both online and in-store purchases related to your Mantis ad spend. Monitor publisher performance, creative CTR, average session length from each publication, and more.

• This level of transparency can be advantageous for businesses looking to have clear visibility into their advertising efforts.

Try for free

• Weedmaps offers a managed service requiring dispensaries leave all vendor relations, rate negotiations, and campaign execution to their staff.

• Weedmaps is in the driver's seat.

Conclusion

Conclusion

Conclusion

Weedmaps excels in targeting cannabis enthusiasts who are already looking to purchase products from dispensaries while Mantis Ad Network provides diverse ad formats for businesses seeking to reach both endemic and mainstream audiences with more transparency and control over their marketing efforts.

Budget permitting, we recommend considering both Weedmaps and Mantis Ad Network for a well-rounded approach to successful online advertising in the cannabis industry. However, for brands aiming to connect with new audiences at scale, the transparent reporting capabilities and cost-effective advertising solutions Mantis has to offer makes it a compelling choice.

Weedmaps excels in targeting cannabis enthusiasts who are already looking to purchase products from dispensaries while Mantis Ad Network provides diverse ad formats for businesses seeking to reach both endemic and mainstream audiences with more transparency and control over their marketing efforts.

Budget permitting, we recommend considering both Weedmaps and Mantis Ad Network for a well-rounded approach to successful online advertising in the cannabis industry. However, for brands aiming to connect with new audiences at scale, the transparent reporting capabilities and cost-effective advertising solutions Mantis has to offer makes it a compelling choice.

Weedmaps excels in targeting cannabis enthusiasts who are already looking to purchase products from dispensaries while Mantis Ad Network provides diverse ad formats for businesses seeking to reach both endemic and mainstream audiences with more transparency and control over their marketing efforts.

Budget permitting, we recommend considering both Weedmaps and Mantis Ad Network for a well-rounded approach to successful online advertising in the cannabis industry. However, for brands aiming to connect with new audiences at scale, the transparent reporting capabilities and cost-effective advertising solutions Mantis has to offer makes it a compelling choice.

Create your first ad

Speak with us

Create your first ad

Speak with us

Create your first ad

Speak with us

  • GET STARTED IN MINUTES

    GET STARTED IN MINUTES

    GET STARTED IN MINUTES

What makes Mantis different?

No network minimums

Avoid monthly minimums and restrictive onboarding policies that constrain your brand's growth efforts.

No long-term contracts

Simply upload your artwork and fund your account balance with ad credits to begin advertising.

Optimized Supply Path

Save large sums of money by avoiding costly third party intermediary fees with Mantis Direct.

Exclusive audiences

Target unique audiences and data sets currently unavailable via any other ad exchange or DSP.

Higher-quality inventory

Mantis filters out bot traffic, invalid clicks, and un-viewable inventory for all advertiser accounts.

Premium partner support

Get support from a friendly Mantis expert any time. We're here to help every step of the way.

What makes Mantis different?

No network minimums

Avoid monthly minimums and restrictive onboarding policies that constrain your brand's growth efforts.

No long-term contracts

Simply upload your artwork and fund your account balance with ad credits to begin advertising.

Optimized Supply Path

Save large sums of money by avoiding costly third party intermediary fees with Mantis Direct.

Exclusive audiences

Target unique audiences and data sets currently unavailable via any other ad exchange or DSP.

Higher-quality inventory

Mantis filters out bot traffic, invalid clicks, and un-viewable inventory for all advertiser accounts.

Premium partner support

Get support from a friendly Mantis expert any time. We're here to help every step of the way.

What makes Mantis different?

No network minimums

Avoid monthly minimums and restrictive onboarding policies that constrain your brand's growth efforts.

No long-term contracts

Simply upload your artwork and fund your account balance with ad credits to begin advertising.

Optimized Supply Path

Save large sums of money by avoiding costly third party intermediary fees with Mantis Direct.

Exclusive audiences

Target unique audiences and data sets currently unavailable via any other ad exchange or DSP.

Higher-quality inventory

Mantis filters out bot traffic, invalid clicks, and un-viewable inventory for all advertiser accounts.

Premium partner support

Get support from a friendly Mantis expert any time. We're here to help every step of the way.

What advertisers are saying

  • “Mantis made increasing our brand awareness a breeze. Their reps are extremely friendly and helpful and the ad dashboard is intuitive and easy to use.”

    Smoke Cartel

    "Mantis is incredibly user-friendly and allows us to generate valuable traffic to our website which has ultimately led to a high level of conversions."

    Greenlane Holdings

  • “Mantis is outstanding for prospecting in our industry. To this date, we have not found any other source for digital ads that can drive more engaged traffic.”

    TVape USA

    “Thanks to Mantis we are connected with our audience more than ever! For every dollar spent, ROAS as high as 20X was achieved.”

    ILGM

  • “Within just 2 months, Mantis increased our sales by more than 50%. Optimizations they suggested decreased our CPL and doubled campaign ROI.”

    CBD Pure

    “Our campaign with Mantis was wildly successful. The ROI was roughly 5:1. Nearly all of the customers came from Mantis for the life of the campaign.”

    Cannador

  • "We have been working with Mantis for years and not only has our traffic increased, but we have seen a measurable improvement in sales."

    CloudV

    "Other publications promised us things they did not end up fulfilling. I am happy to report that Mantis did exactly what they said they would."

    Vapexhale

What advertisers are saying

  • “Mantis made increasing our brand awareness a breeze. Their reps are extremely friendly and helpful and the ad dashboard is intuitive and easy to use.”

    Smoke Cartel

    "Mantis is incredibly user-friendly and allows us to generate valuable traffic to our website which has ultimately led to a high level of conversions."

    Greenlane Holdings

  • “Within just 2 months, Mantis increased our sales by more than 50%. Optimizations they suggested decreased our CPL and doubled campaign ROI.”

    CBD Pure

    “Our campaign with Mantis was wildly successful. The ROI was roughly 5:1. Nearly all of the customers came from Mantis for the life of the campaign.”

    Cannador

  • “Mantis is outstanding for prospecting in our industry. To this date, we have not found any other source for digital ads that can drive more engaged traffic.”

    TVape USA

    “Thanks to Mantis we are connected with our audience more than ever! For every dollar spent, ROAS as high as 20X was achieved.”

    ILGM

What advertisers are saying

  • “Mantis made increasing our brand awareness a breeze. Their reps are extremely friendly and helpful and the ad dashboard is intuitive and easy to use.”

    Smoke Cartel

    "Mantis is incredibly user-friendly and allows us to generate valuable traffic to our website which has ultimately led to a high level of conversions."

    Greenlane Holdings

  • “Mantis is outstanding for prospecting in our industry. To this date, we have not found any other source for digital ads that can drive more engaged traffic.”

    TVape USA

    “Thanks to Mantis we are connected with our audience more than ever! For every dollar spent, ROAS as high as 20X was achieved.”

    ILGM

  • “Within just 2 months, Mantis increased our sales by more than 50%. Optimizations they suggested decreased our CPL and doubled campaign ROI.”

    CBD Pure

    “Our campaign with Mantis was wildly successful. The ROI was roughly 5:1. Nearly all of the customers came from Mantis for the life of the campaign.”

    Cannador

In the press

  • “Most of the major cannabis sites are now affiliated with Mantis.”

  • "Hurdles have driven cannabis advertisers to digital platforms like Mantis.”

  • “Mantis is the largest digital ad network focused on the cannabis industry.”

  • “Mantis aims to fill the void.”

In the press

  • “Most of the major cannabis sites are now affiliated with Mantis.”

  • "Hurdles have driven cannabis advertisers to digital platforms like Mantis.”

  • “Mantis is the largest digital ad network focused on the cannabis industry.”

  • “Mantis aims to fill the void.”