Delta 8 THC Advertising Solutions for CBD Brands

Delta 8 THC Advertising Solutions for CBD Brands

Delta 8 THC Advertising Solutions for CBD Brands

What Is Delta 8 THC?

Delta 8 THC, also known as D8 THC, is a chemical compound that is making its way into many of the CBD products available on the market today. Known to have analgesic, anti-inflammatory, and neuroprotective properties, D8 THC is quickly growing in popularity among consumers in the United States due to its current legal standing.

The passage of the 2018 Farm Bill allows for any products derived from hemp — with less than 0.3% THC by volume— to be sold as legal goods in the United States. This has helped boost the bottom lines of hemp farmers and CBD companies, but unfortunately advertising products containing the Delta 8 compound has become increasingly difficult for brands.

Delta 8 and Delta 9 Advertising Regulations in the US

Delta-8 is viewed differently at the federal level than it is at the state level. In August of 2020, the federal Drug Enforcement Agency updated its scheduling regulations to remove hemp from the list of controlled substances, provided it has less than 0.3% Delta-9 tetrahydrocannabinol THC by dry weight. The DEA made the changes in order to adhere to the Agriculture Improvement Act of 2018 (also called the 2018 Farm Bill). These changes may make other types of tetrahydrocannabinols (THC) like Delta-8 legal under federal law. 

According to an article in the Houston Chronicle, “Any time the DEA changes its rules on controlled substances, individual states are allowed to choose whether or not to adopt the changes or stick with their existing rules.”

For example: Texas has taken steps to ban Delta 8 ads within the state, though it’s technically legal on the federal level. In addition to Texas and other US states, Canada also prohibits Delta 8 advertising as well as Australia and United Kingdom (UK), so advertisers looking to run D8 related advertisements will need to be mindful of the markets they are targeting when marketing delta 8 THC infused products to the masses.

Delta 8 Legal Compliance for Cannabis & CBD Brands

As a business owner, you must be aware of the laws that govern your industry. In the case of Delta 8 advertising, there are several states that allow it and others where it is forbidden. This is why you have to check these regulations before creating marketing plans for your brand.

We can help you analyze the regulations in your state and find out how to promote products without breaking any rules or facing legal issues later on. We will also guide you through the process of understanding all aspects related to advertising laws so that they do not affect your business negatively at any stage.

In order to fully understand your obligations as an advertiser looking to run Delta 8 THC related advertisements, we’ve put together a list of states where Delta 8 is currently legal to market (as well as where it is currently prohibited to advertise D8):

D8 Legal States

  • ✅ Alabama: Delta 8 is legal

  • ✅ California: Delta 8 is legal

  • ✅ Connecticut: Delta 8 is legal

  • ✅ Florida: Delta 8 is legal

  • ✅ Georgia: Delta 8 is legal

  • ✅ Hawaii: Delta 8 is legal

  • ✅ Illinois: Delta 8 is legal

  • ✅ Indiana: Delta 8 is legal

  • ✅ Kansas: Delta 8 is legal

  • ✅ Kentucky: Delta 8 is legal

  • ✅ Louisiana: Delta 8 is legal

  • ✅ Maine: Delta 8 is legal

  • ✅ Maryland: Delta 8 is legal

  • ✅ Massachusetts: Delta 8 is legal

  • ✅ Michigan: Delta 8 is legal

  • ✅ Minnesota: Delta 8 is legal

  • ✅ Missouri: Delta 8 is legal

  • ✅ Nebraska: Delta 8 is legal

  • ✅ Nevada: Delta 8 is legal

  • ✅ New Hampshire: Delta 8 is legal

  • ✅ New Jersey: Delta 8 is legal

  • ✅ New Mexico: Delta 8 is legal

  • ✅ New York: Delta 8 is legal

  • ✅ North Carolina: Delta 8 is legal

  • ✅ North Dakota: Delta 8 is legal

  • ✅ Ohio: Delta 8 is legal

  • ✅ Oklahoma: Delta 8 is legal

  • ✅ Oregon: Delta 8 is legal

  • ✅ Pennsylvania: Delta 8 is legal

  • ✅ South Carolina: Delta 8 is legal

  • ✅ South Dakota: Delta 8 is legal

  • ✅ Tennessee: Delta 8 is legal

  • ✅ Vermont: Delta 8 is legal

  • ✅ Virginia: Delta 8 is legal

  • ✅ Washington: Delta 8 is legal

  • ✅ West Virginia: Delta 8 is legal

  • ✅ Wisconsin: Delta 8 is legal

  • ✅ Wyoming: Delta 8 is legal

States To Avoid:

  • ❌ Alaska: Delta 8 is illegal 

  • ❌ Arizona: Delta 8 is illegal 

  • ❌ Arkansas: Delta 8 is illegal 

  • ❌ Colorado: Delta 8 is illegal 

  • ❌ Delaware: Delta 8 is illegal

  • ❌ Idaho: Delta 8 is illegal 

  • ❌ Iowa: Delta 8 is illegal

  • ❌ Mississippi: Delta 8 is illegal

  • ❌ Montana: Delta 8 is illegal 

  • ❌ Rhode Island: Delta 8 is illegal

  • ❌ Texas: Delta 8 is illegal

  • ❌ Utah: Delta 8 is illegal

D8 THC Advertising Rules – Who Can Advertise?

Mantis is committed to compliance and supports brands looking to advertise Delta 8 THC in a safe and responsible way. To help advertisers get started, we have created a comprehensive advertising guidelines and restrictions document outlining advertising rules and regulations around products infused with the D8 chemical compound.

Delta 8 THC Friendly Advertising Networks

Although brands cannot advertise Delta 8 products or services via Facebook, Google, or other mainstream platforms due to their network’s strict advertising policies, we are happy to report that Mantis does allow Delta 8 THC related advertising as long ads comply with our platform’s Ad Policies & Creative Restrictions. This means advertisers can quickly reach the largest audience of cannabis and CBD enthusiasts anywhere on the web via Mantis without having to rely on traditional advertising platforms who are unfriendly to D8, D9, CBD, and other related products and services offered in the legal cannabis industry.

Advertise Your Delta 8 Brand With Mantis

If you have an existing campaign or are looking to start one, feel free to create your Mantis account and/or reach out to support and we’ll be happy to help guide you through this process!

You may also like…

NCIA Responds to Health & Human Services Recommendation on Marijuana Scheduling

NCIA Responds to Health & Human Services Recommendation on Marijuana Scheduling

Aug 31, 2023

Ads for Dispensaries: Exploring Advertising Alternatives to Weedmaps

Ads for Dispensaries: Exploring Advertising Alternatives to Weedmaps

Aug 28, 2023

Ad Visibility 101: How Publishers Can Optimize Their Website for Mantis Ads

Ad Visibility 101: How Publishers Can Optimize Their Website for Mantis Ads

Jul 26, 2020

Reimagining Online Advertising for Licensed Cannabis Companies

Reimagining Online Advertising for Licensed Cannabis Companies

Jan 5, 2023

Unlocking the Potential: How Mantis Ad Network Empowers CBD Brands to Advertise Online

Unlocking the Potential: How Mantis Ad Network Empowers CBD Brands to Advertise Online

May 25, 2023

Delta 8 THC Advertising Solutions for CBD Brands

Delta 8 THC Advertising Solutions for CBD Brands

Oct 19, 2022

5 Simple Marketing Hacks to Grow Your Business During Halloween

5 Simple Marketing Hacks to Grow Your Business During Halloween

Aug 10, 2022

3 Reasons Every Brand Should Be Investing in Native Advertising

3 Reasons Every Brand Should Be Investing in Native Advertising

Feb 28, 2023

vCPM Advertising: The Benefits of Bidding for Viewable Ad Impressions

vCPM Advertising: The Benefits of Bidding for Viewable Ad Impressions

Feb 21, 2023

3 Types of Deals Digital Publishers Should Avoid

3 Types of Deals Digital Publishers Should Avoid

Mar 5, 2022

Truth in Advertising: Is That CBD Truly Organic?

Truth in Advertising: Is That CBD Truly Organic?

Jan 12, 2022

Free Resources To Protect Your Cannabis or CBD Brand

Free Resources To Protect Your Cannabis or CBD Brand

Nov 20, 2021

GDPR and MANTIS: What You Need to Know

GDPR and MANTIS: What You Need to Know

Oct 7, 2021

3 Easy Ways to Optimize Your Website’s Mobile Ad Placements

3 Easy Ways to Optimize Your Website’s Mobile Ad Placements

May 16, 2021

See Mantis in action!

Create an account to see how Mantis ads can revolutionize your business.

Programmatic ads made simple.

CREATE AN AD

*Avg. ad partner savings calculated using the average ad tech tax costs from ISBA less the avg. costs associated with advertising direct-to-publisher via the Mantis Direct offering. Additional fees may apply when advertising with mainstream properties with ads served via the Mantis Exchange. Please contact us to learn more.