Cookie Crumbles: Navigating the Sweet Future of Digital Advertising

Cookie Crumbles: Navigating the Sweet Future of Digital Advertising

Cookie Crumbles: Navigating the Sweet Future of Digital Advertising

Discover how the adtech landscape is evolving in the absence of cookies, and explore the innovative strategies that are reshaping the way businesses reach their audiences.

Introduction

For years, third-party cookies have been the cornerstone of targeted advertising, enabling advertisers to track user behavior, preferences, and engagements across the web. However, this once foundational element is now facing an imminent departure, signaling a seismic shift in the advertising landscape.

As the digital realm progresses towards a cookieless future, the very essence of how advertisers leverage programmatic advertising platforms is undergoing a profound transformation.

What are cookies and why should you care?

What are cookies and why should you care?

• Cookies are small data files that store information about your online activity, like your location, username, or shopping cart contents.

• These cookies enhance the online consumer experience by allowing marketers and advertisers to better target their audiences with relevant content.

• As cookies face an impending end by the close of 2024, marketing teams must pioneer fresh strategies for understanding their audiences' interests and behaviors to deliver engaging content.

• Cookies are small data files that store information about your online activity, like your location, username, or shopping cart contents.

• These cookies enhance the online consumer experience by allowing marketers and advertisers to better target their audiences with relevant content.

• As cookies face an impending end by the close of 2024, marketing teams must pioneer fresh strategies for understanding their audiences' interests and behaviors to deliver engaging content.

At Mantis, we acknowledge the urgency and significance of this shift. Rest assured we're dedicated to supporting advertisers through this evolution, providing robust solutions and strategies that align with the changing digital landscape. The emphasis is not only on adapting but thriving in this new era of digital marketing. But first, let's take a look at why this shift is occurring and how you can better prepare your brand for a cookieless world with Mantis.

Why are cookies disappearing?

Why are cookies disappearing?

Why are cookies disappearing?

Regulatory Changes

Governments around the world have introduced or updated privacy regulations to protect user data. Laws like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have imposed stricter rules on data collection and user consent.

Regulatory Changes

Governments around the world have introduced or updated privacy regulations to protect user data. Laws like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have imposed stricter rules on data collection and user consent.

Regulatory Changes

Governments around the world have introduced or updated privacy regulations to protect user data. Laws like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have imposed stricter rules on data collection and user consent.

Privacy Concerns

As people become more aware of the data collection and tracking that cookies enable, many users have expressed a desire for greater control over their online data and are using ad blockers and privacy-focused browsers that limit cookie tracking.

Privacy Concerns

As people become more aware of the data collection and tracking that cookies enable, many users have expressed a desire for greater control over their online data and are using ad blockers and privacy-focused browsers that limit cookie tracking.

Privacy Concerns

As people become more aware of the data collection and tracking that cookies enable, many users have expressed a desire for greater control over their online data and are using ad blockers and privacy-focused browsers that limit cookie tracking.

Technology Changes

Major web browsers, such as Google Chrome and Apple's Safari, have implemented changes to limit third-party cookie tracking. This makes it more difficult for advertisers to track users and accurately measure ROI across different websites.

Technology Changes

Major web browsers, such as Google Chrome and Apple's Safari, have implemented changes to limit third-party cookie tracking. This makes it more difficult for advertisers to track users and accurately measure ROI across different websites.

Technology Changes

Major web browsers, such as Google Chrome and Apple's Safari, have implemented changes to limit third-party cookie tracking. This makes it more difficult for advertisers to track users and accurately measure ROI across different websites.

Top cookieless targeting alternatives

We're committed to equipping advertisers with the tools and knowledge necessary to navigate this transition seamlessly. Our platform offers resources, guidance, and support to help advertisers pivot their strategies toward more sustainable and privacy-conscious advertising practices. These alternatives focus on preserving user privacy while still enabling effective advertising. Some of the best alternatives include:

1. First party data

1. First party data

Collecting and utilizing first-party data from your own website or app users allows for more personalized and privacy-compliant advertising. Users willingly provide this data, which can be used for targeting and personalization.

Collecting and utilizing first-party data from your own website or app users allows for more personalized and privacy-compliant advertising. Users willingly provide this data, which can be used for targeting and personalization.

Launch first party campaigns with Mantis: Import your b2c and b2b email marketing lists into your Mantis account to target ads specifically to these users across popular websites they browse on the open web.

Launch first party ad campaigns: Import your b2c and b2b email marketing lists into your Mantis account to target ads specifically to these users across popular websites they browse on the open web.

2. Contextual targeting

2. Contextual targeting

Target ads based on the content of the web page, rather than individual user data. It's privacy-friendly and can be effective in reaching relevant audiences based on the context of the content.

Target ads based on the content of the web page, rather than individual user data. It's privacy-friendly and can be effective in reaching relevant audiences based on the context of the content.

Create a new Mantis account to segment ads by popular audience interest categories like Cannabis & Hemp, Sports & Fitness, Health & Wellness, Movies & TV, Beauty & Fashion, Local News, and more.

Create a new Mantis account to segment ads by popular audience interest categories like Cannabis & Hemp, Sports & Fitness, Health & Wellness, Movies & TV, Beauty & Fashion, Local News, and more.

FAQ

When will third party cookies be fully deprecated?

When will third party cookies be fully deprecated?

How will targeting change in a cookieless world?

How will targeting change in a cookieless world?

Will this impact our current Mantis campaigns?

Will this impact our current Mantis campaigns?

Can we still track performance without a pixel?

Can we still track performance without a pixel?

What is Media Mix Modeling (MMM)?

What is Media Mix Modeling (MMM)?

Can I schedule a platform demo?

Can I schedule a platform demo?

Future-proof your ad strategy with Mantis

Future-proof your brand's digital advertising efforts with Mantis

As third-party cookies fade away, our ad network remains steadfast in supporting advertisers to make this transition smooth and effective. We are here to provide the tools, strategies, and support necessary for advertisers to continue reaching their target audiences effectively while respecting user privacy and data protection. Embracing this evolution is not just an obligation; it's an opportunity to reshape the advertising landscape for the better. Join us as we pave the way for a more ethical, effective, and dynamic era of digital advertising.

As third-party cookies fade away, our ad network remains steadfast in supporting advertisers to make this transition smooth and effective. We are here to provide the tools, strategies, and support necessary for advertisers to continue reaching their target audiences effectively while respecting user privacy and data protection. Embracing this evolution is not just an obligation; it's an opportunity to reshape the advertising landscape for the better. Join us as we pave the way for a more ethical, effective, and dynamic era of digital advertising.

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Create your first ad

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Create your first ad

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Find us in the press

  • “Most of the major cannabis sites are now affiliated with Mantis.”

  • "Hurdles have driven cannabis advertisers to digital platforms like Mantis.”

  • “Mantis is the largest digital ad network focused on the cannabis industry.”

  • “Mantis aims to fill the void.”

Find us in the press

  • “Most of the major cannabis sites are now affiliated with Mantis.”

  • "Hurdles have driven cannabis advertisers to digital platforms like Mantis.”

  • “Mantis is the largest digital ad network focused on the cannabis industry.”

  • “Mantis aims to fill the void.”