Do you want to learn how to set up your brand for success now and in the long term? If you’ve got a few minutes, we’ll share some tips with you for running an effective, ROI-focused native ad campaign.
The best marketers are always looking to grow the brand they are representing both quickly and strategically. What makes your brand or offer stand out from the competition? Are you making it easy for consumers to learn who you are and what you are offering for sale?
For many agencies and advertisers, utilizing the power of native advertising has proven to be a huge driver in their success.
Here are just a few reasons why many of the world’s smartest brands are investing in native ads to grow their website traffic, customer base, and audience pool for future retargeting efforts.
1. Native ads are one of the most cost-effective ways to advertise your brand.
One of the major perks of native advertising is that inventory tends to be sold on a cost-per-click (CPC) basis. As a brand, this means you only have to pay when a consumer shows interest in your offering. So unless they click on your article’s title or thumbnail image (to continue reading the content on your website), you don’t pay.
Plus, with native ads, you’re in full control of the article’s title, accompanying thumbnail image, and landing page content (i.e., the destination URL where users will be taken once they click on your sponsored story). Because of this, you can craft your message to target only the audience that is most interested in your product or service.
For example, a company that sells indoor grow boxes with prices starting at $299 may want to run a sponsored content ad titled “3 Best Indoor Grow Boxes Starting at $299.”
In doing so, only people who are interested in growing indoors, and people that have a budget over $299, should feel inclined to click the sponsored article.
Lack the time or resources to create compelling artwork? With native ads, this is not an issue. In fact, many brands use their existing blog content as a starting block for a native campaign — which not only makes it easy to launch a native ad campaign in seconds, it also keeps the production costs down as there is no additional work required.
2. Native ads help drive the growth of your company’s e-mail subscription list.
Once users click your sponsored content, they are taken to your website to continue reading the full article. This is the perfect opportunity for your brand to capture valuable information.
For starters, you should consider adding a modal popup on entrance/exit to capture the e-mail address of the visitor. OptinMonster offers a powerful yet affordable solution.
By having users subscribe to your company’s marketing e-mail list, you can effectively capture targeted leads. Later, when your team chooses to activate more high-performance remarketing efforts, a large chunk of the work is already done.
It is a proven fact that consumers who click on sponsored ads and then continue to subscribe to a newsletter or alerts, are the same people who eventually become customers.
These types of website visitors are already engaged, but it’s up to you to sell them on why you’re different. This usually doesn’t happen overnight; it may take weeks or even months to win over a customer. After all, while it is great to have someone purchase on the first click, the reality is that not everyone is an impulse-buyer.
3. Native advertising can be used to build a crucial audience pool for retargeted ad campaigns.
Retargeting is a channel that has proven to be very effective. In fact, website visitors who are retargeted with display ads are more likely to convert by 70%. So, in addition to capturing the lead’s email for email marketing efforts, you can also continue to stay connected with that user as they browse their favorite websites across the web via a retargeting ad campaign by Mantis.
Because it only costs a few cents to drive an interested reader to your website using Mantis, it is beneficial for your brand to invest in driving as many targeted users as possible for future remarketing efforts.
To accomplish this, you’ll need to create a Mantis account and implement the Mantis retargeting pixel on your website.
The entire process of creating your brand’s audience pool takes just minutes from start to finish. Once complete, you’ll be able to effectively launch retargeted ad campaigns with minimal effort using your Mantis dashboard. Our software enables you to quickly and effectively target visitors that browsed your website (or specific pages on your website) in the past.
Note: If you have interest in utilizing the retargeting capabilities in your Mantis account, check out this helpful guide to setting up your first retargeted ad campaign within Mantis.