Unique Campaign Pricing For All Types of Advertisements
Since launching MANTIS earlier this summer, we’ve had the opportunity to help facilitate and launch over 80 online ad campaigns for companies across the cannabis industry. We’ve been able to learn more about the needs of our advertisers and publishers, as well as continue to improve the platform by building out necessary features on an as-needed basis.
In an effort to increase advertiser ROI, we launched both an affiliate gateway and a content marketing platform over the past few weeks. Today, we are proud to announce that we have introduced an improved pricing tier system to make our inventory even more approachable for companies with different targeting requirements and advertising budgets.
Display Advertising Pricing
As you may or not know, we represent the largest inventory of display advertising in the cannabis industry with over 50+ websites in our network. With full access to all of our network publishers, display advertising is still the primary way to reach a wide audience today.
Ranging from $0.30 to $1.50 per click, we hope that our new pricing tiers will allow more advertisers to market at a lower cost. Basically, the cost per click raises as you add more targeting options or wish to target tier 1 websites, which are the most popular websites in the industry.
Content Marketing Pricing
Launched last week out of BETA, our content marketing platform is the most recent addition to MANTIS. Currently live on just over 10 websites, this is a great alternative channel to market your unique content (such as press releases, reviews or educational content).
Ranging from $0.10 to $1.00 per click, content marketing is a slightly cheaper alternative to display advertising. However, it comes with additional restrictions — to make sure the content being distributed is of high quality and relevant to the reader’s interests.