Our platform collects many data points about visitors who access publisher websites on our networks. Much of this data is used for analytical purposes or fraud detection and never shared to third-parties directly. We do not disclose what information belongs to which visitor with members of our network, we simply aggregate the information to build demographic profiles.
Here are the identifiable data points we gather:
- Browser and Operating System information
- Mobile device (if applicable) vendor, name, and type (phone vs tablet)
- Location (country, state, and city)
- IP address