What data points are available to me about my audience?

on April 24, 2014

Our platform collects various information about users that can provide some perspective into who your audience is and how they behave. Here are some data points that we actively track and make available through our reporting interface within the administration panel.

  • Browser vendor and version
  • Operating System vendor and version
  • Mobile device (if applicable) vendor, name, and type (phone vs tablet)
  • Location (country, state, and city)
  • Time to click (duration between when an ad is served, to when it is clicked)

We also track additional information related to user acquisition and the environment they are in when interacting with ads such as:

  • Referring website information
  • Publisher website information (including zones and page titles)

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